Hive Helsinki is a coding school founded by Supercell to tackle the global shortage of developers. Inspired by the pioneering École 42 model, the school removes traditional teachers and classrooms, replacing them with a peer-to-peer learning environment built around real-world projects. We created the visual identity for Hive, shaping a bold and expressive brand language inspired by hieroglyphs, emojis and pop culture. Vibrant colours, typography, illustration and photography come together to form a playful yet ambitious identity that reflects the school’s open, curious and international spirit.