Form follows feeling.

Studio Eräpuro is a Helsinki-based creative direction and brand design studio operating at the intersection of culture and commerce. Founded by Tony Eräpuro, the studio is built on the belief that clarity creates strength.

Our process moves from insight to intentional design. We create brand identities and visual worlds that work seamlessly across print, digital and spatial environments. For us, design is a strategic tool, not simply an aesthetic choice. We turn complex challenges into clear, confident and enduring systems that provide real direction.

Tony Eräpuro is a Helsinki-based Art Director and graphic designer specialising in brand identity, packaging and visual communication. A graduate of Central Saint Martins in London, he is Partner and Art Director at Kuudes and founder of Treasure and Studio Eräpuro. His work has been recognised by ADC*E, Red Dot, Dieline Awards, Vuoden Huiput and AIGA.