3 Friends (Finn. Kaveria) is a Finnish craft ice cream brand built on simplicity, transparency and high-quality ingredients. Founded by three friends Heikki, Ilkka and Sauli, the brand reflects an honest philosophy, no secrets, just good taste made from natural components. The visual identity was refined to better communicate quality and credibility for international growth. The iconic orange was subtly brightened, while the bold, rotating “3 KAVERIA” typography, inspired by Italian signage and realized as a custom typeface, brings a distinctive and recognisable presence in the freezer.