Alko is a comprehensive retail concept renewal for Finland’s national alcoholic beverage retailer, focused on enhancing customer experience and supporting staff in delivering high-quality service. Rooted in a customer-centric approach, the project redefines the in-store environment through interior design, visual identity and packaging. The concept brings together clear communication, strong product categorisation and a celebration of food and drink culture, creating a cohesive and recognisable experience across more than 350 stores.