MM⑥ Maison Margiela commissioned a comprehensive rebranding to redefine and strengthen its visual identity. At its core was the creation of a fully custom typeface, designed to clearly differentiate MM⑥ from the Maison Margiela main line. Rooted in the house’s deconstructive philosophy and inspired by the early 2000s lookbooks by Åbäke, the project resulted in a brand-specific type family, redrawn brand marks, and a new logo, forming a distinctive and cohesive visual language across all communications.